Whether you want to photograph a product for an online store, catalog, menu, or plan to run a successful advertising campaign, you need high-quality images that show your product from the best side. Here are a few tips to make your product photos more expressive:
Use a tripod. The “power” of the technique used is not always as important as fixing the camera. In some cases, a subject photograph is most successful from above;
The success of product photography largely depends on the preliminary preparation procedures. If this is clothing, then it needs to be beautifully ironed and laid; if it is food, then arrange it in a special way (only in this case, high quality personnel is ensured);
If you want to become a master of product photography, then practice more often – sometimes for one successful shot you need to shoot material for hours. And for beginners, there is nothing better than constant practice;
Before shooting, be sure to find out the terms of reference for the subject photo and find out what the customer wants to see in the end. In fact, this directly affects the entire further course of work;
Use improvised means and be smart. It is not at all necessary to purchase some special devices every time – sometimes a good background can be created using a piece of fabric or plain colored paper;
If you liked some shooting and lighting options from other photographers involved in product photography – use the knowledge gained in your work;
Try to minimize post-processing of photos. The less effort you need to make adjustments to finished shots, the better – but of course, you need to constantly practice;
Good product photography should also include good technique (first of all, this applies to the lens and camera). It will be much more difficult (almost impossible) for you to make a good shot on a cheap “soap box”;
Your product photos are your resume. Create only good photos that show you as a specialist in your field – this will increase the number of orders over time;
Constantly practice and read thematic literature – this will achieve good results.
And if you yourself do not want to bother with all these items, but you need to get a high quality result, then the easiest way is to use the services of a professional subject photographer.
